Introduction

Introduction

I am Hafsa Karroum, a dedicated Marketing Management student at Holy Family University, pursuing a concentration in Digital Marketing.

With a strong academic foundation and hands-on experience in retail leadership and brand promotion, I bring a results-driven and detail-oriented approach to every project.

I am a fast learner who adapts quickly to new challenges, with proven skills in content creation, and digital strategy development using tools such as Excel, Adobe Creative Suite, and Canva.

My goal is to expand my knowledge and experience while bringing significant value to any organization I work for by contributing to impactful marketing strategies and enhanced brand visibility.

A young woman with long dark hair, wearing a yellow floral dress and a cream-colored lace cardigan, stands outdoors under blue umbrellas with green trees in the background, smiling softly at the camera.

EDUCATION

Holy Family University – Philadelphia, PA
Bachelor of Arts in Management Marketing & Digital Marketing (Expected May 2028)
GPA: 4.00

During my coursework, I have developed a strong foundation in business strategy, marketing principles, and information systems.

In CMIS-220: Management Information Systems, I gained hands-on experience using business information systems and tools such as Microsoft Excel, mastering pivot tables, formulas, and data visualization techniques. The course also introduced me to the integration of artificial intelligence (AI) in business applications, where I learned effective AI prompting strategies to enhance productivity, creativity, and data-driven decision-making.

Certifications & Professional Development

Digital Marketing Internship Programme 2024 – Girls in Marketing

Completed a 3-day virtual internship designed to introduce key digital marketing strategies and tools used across the industry. Throughout the program, I gained hands-on experience with:

  • SEO fundamentals through an interactive session led by Rita Cidre, Head of Academy at SEMrush, using SEMrush software to understand keyword research and website optimization.

  • Digital content creation in a workshop hosted by Lucy Street, where I learned how to design engaging visual materials using Adobe Express.

  • Broader exposure to social media strategy, branding, and employability skills essential for launching a successful career in digital marketing.

This experience strengthened my understanding of how analytical tools and creative design work together to enhance online brand visibility.

Certificate of achievement awarded to Hafsa Karroum for completing the Digital Marketing Internship Programme, partnered with SEMrush, Adobe Express, and Riser, signed by Olivia Hanlon.

Projects

Student Ambassador

Holy Family University | April 2025 – May 2025

As a Student Ambassador for Lucy, I led marketing efforts to promote the platform to college students. I wrote an email campaign script introducing Lucy and guiding students through the sign-up process.

Additionally, I created a video presentation personally introducing Lucy, explaining its features, and demonstrating how it helps freshmen navigate college life.

I also developed and sent personalized Instagram direct messages with a sign-up link and short introduction script to engage students and increase user participation.

Lucy AI

A screenshot of a text message conversation. The first message is from Hafsa, a student at Holy Family University, welcoming Zoe and offering guidance for her freshman year. The second message is from Lucy, an AI-powered peer advisor, explaining how she can help with financial aid and other questions, and providing a sign-up link.
A welcome letter to Holy Family University for new college students, introducing Lucy as a peer advisor, with a link to sign up and a purple-themed 'Try Lucy' button.

South Asian Student Society

Club Social Media Manager

Holy Family University | October 2025 – Present

As a Board Member and Social Media Manager for the South Asian Student Society, I oversee event planning, coordination, and all marketing initiatives for the club.

I manage the organization’s Instagram account, develop promotional strategies, and design engaging flyers and digital content using Canva to increase campus awareness and event participation. Through this role, I’ve strengthened my leadership, communication, and digital marketing skills while fostering cultural engagement within the university community.

Instagram profile page of South Asian Student Society of HFU with multiple posts about events, including a movie night and introductions of society members, featuring photos of students and event posters.
Poster for the South Asian Student Society welcoming everyone, with flags of India, Pakistan, Sri Lanka, Bangladesh, Nepal, and Bhutan, and details about the first meeting on October 17th at ETC 111 at 12:30, inviting to try mango lassi and snacks, with a QR code for Instagram and contact emails.
Poster for an event titled 'SASS Chai & Game' with details about games and chai tea on November 25th, 2025, at Saint Joseph's lounge, featuring a pink floral background, trees, and a drawing of a tea cup with a saucer.
Inviting poster for a sass movie night featuring popcorn, snacks, and cinema tickets, with event details and an artistic decorative background.
“As a passionate and driven marketing student, I strive to combine creativity, strategy, and data-driven insight to create meaningful marketing experiences. My hands-on experience in social media management, brand promotion, and event coordination has strengthened my ability to connect with diverse audiences and deliver results. I am eager to continue expanding my skills in digital marketing while contributing innovative ideas and measurable value to every project and organization I work with.”
— Hafsa Karroum